Inspired Travel Group is a full-service corporate travel agency servicing clients right the way across North America. Our people first approach to travel ensures only the highest levels of personalized, attentive service.
As spring 2025 arrives, travellers are embracing fresh opportunities to explore the world in ways that are more meaningful, personalized, and environmentally conscious. The evolving travel landscape is being shaped by a blend of sustainability, technological advancements, and a strong desire for unique experiences. Whether you’re looking for an eco-friendly getaway, a luxurious escape, or an off-the-beaten-path adventure, here are the top spring travel trends for 2025.
Sustainability remains a top priority for modern travellers. Studies show that 69% of travellers actively seek eco-friendly options, striving to minimize their environmental footprint while supporting local communities. From choosing accommodations with green certifications to participating in conservation projects and opting for low-carbon transportation methods, responsible travel is at the forefront. Many destinations are also implementing sustainable tourism initiatives, such as banning single-use plastics and promoting regenerative travel experiences.
The demand for personalized travel continues to rise, as travellers seek out experiences that cater to their specific interests. Bespoke itineraries, exclusive cultural immersions, and high-end retreats are becoming increasingly popular. Whether it’s a private cooking class with a renowned chef, a secluded wellness retreat, or a curated art tour, travellers are prioritizing authenticity and exclusivity when planning their trips.
Thanks to the influence of film and television, “set-jetting”—the trend of visiting locations featured in movies and TV shows—has gained significant momentum. Destinations highlighted in popular series like White Lotus have seen a notable surge in tourism, as fans seek to relive the magic of their favourite on-screen moments. This trend is inspiring travellers to explore scenic landscapes and culturally rich destinations that have captured their imagination through media.
With remote work becoming more mainstream, bleisure travel—the blending of business and leisure—is growing in popularity. Professionals are taking advantage of flexible work arrangements to extend business trips into personal vacations. This allows them to explore new destinations, maintain a better work-life balance, and experience new cultures without taking additional time off.
Rather than following the usual tourist trails, many travellers are seeking lesser-known destinations that offer authentic cultural experiences. This shift not only helps reduce over tourism but also introduces travellers to unique and immersive journeys. In Europe, Croatia has emerged as a top travel destination, celebrated for its stunning coastline, historic towns, and rich heritage. Meanwhile, in Central America, Nicaragua is gaining popularity as a quieter and more affordable alternative to Costa Rica, offering breathtaking landscapes and fewer crowds.
The demand for wellness-focused travel is higher than ever, with travellers prioritizing health and self-care during their journeys. From meditation retreats and spa getaways to outdoor adventures like yoga and hiking, wellness tourism is expanding beyond traditional relaxation-focused trips. Destinations known for their healing environments, such as Bali, Costa Rica, and the Swiss Alps, continue to attract travellers seeking rejuvenation.
Technology is transforming the way people plan and experience travel. AI-powered personalized itineraries, virtual reality previews of destinations, and digital concierge services are making trip planning more interactive and seamless. Smart travel apps are also helping travellers find eco-friendly hotels, book last-minute experiences, and navigate unfamiliar cities with ease.
Reconnecting with family through travel has become a major trend, with multigenerational trips on the rise. Families are planning vacations that cater to all age groups, from young children to grandparents. Destinations offering diverse activities—such as family-friendly resorts, adventure tours, and cultural excursions—are seeing an uptick in bookings, as families seek to create lasting memories together.
A fun and nostalgic trend taking hold this year is “cowboy core” tourism, which celebrates Western and ranch-style experiences. Travellers are flocking to dude ranches, rodeos, and Western-themed adventures, participating in horseback riding, line dancing, and rustic outdoor excursions. This trend appeals to those looking to escape urban life and immerse themselves in the rugged charm of the American West.
A growing number of travellers are discovering the magic of noctourism, or nighttime tourism. This trend includes activities such as stargazing, exploring night markets, visiting illuminated historical landmarks, and experiencing vibrant nightlife scenes. Noctourism offers a unique perspective on familiar destinations, allowing travellers to experience cities and landscapes in a new light—often with fewer crowds and a more tranquil atmosphere.
As spring unfolds, these trends highlight an exciting shift in the way people explore the world. Whether it’s sustainable adventures, personalized luxury, cultural discoveries or wellness retreats, 2025 offers a wealth of opportunities for travellers looking to make their journeys more meaningful and enriching. No matter where your next adventure takes you, these emerging trends ensure that your travel experience will be unforgettable.
Where will spring take you in 2025?
