In a feature with VITA Daily, Danielle Riddle, CEO of Inspired Travel Group, spoke candidly about the growing reliance on AI in the travel industry and what gets lost in the process. While automation is excellent for streamlining bookings and surfacing options, Danielle argues that it fails in moments of crisis, where empathy, flexibility and real-time problem-solving are essential.
She shared examples like the Vancouver snowstorm and the 2024 system-wide travel outage, where Inspired’s human advisors stepped in to manage chaos, rebook travel creatively and provide emotional support that no algorithm could offer. Danielle emphasized that travel is emotional, not just logistical—and that travellers need reassurance, advocacy and personal care when plans unravel.
At Inspired Travel Group, she champions a hybrid model where technology supports, but never replaces, human expertise—ensuring every client receives the thoughtful, tailored, and reliable service they deserve.
To read the original article, click the following link: vitamagazine.com
